Histoires

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19th juin 2014

Ayurvedic herbs: under threat

As growing numbers of people turn to Ayurveda for their health, some of its most valuable herb species have now become endangered. We’re privileged to be helping to protect them.

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19th juin 2014

How we grow, source and harvest ashwagandha

Over the years we have returned to the organic ashwagandha fields many times and know the farmers well, to build relationships, understand challenges and produce a perfectly 'powderable' ashwagandha to use in our supplements.

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28th mai 2014

Why is Fairtrade so important to Pukka

Fairtrade has a very special place in our hearts, and its principles have meant a lot to us ever since the first seeds of Pukka were sown. We work with certified Fairtrade projects in India, China, Vietnam, South Africa, Uganda and Egypt. In 2014 we won Silver in the Fairtrade Business Awards. Our commitment to playing fair doesn’t stop with Fairtrade – from the snacks we eat at lunchtime to our office ethos and our FairWild harvesting, fair is what we’ll always believe in.

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28th mai 2014

A conservation project in South India - Planting 108 trees

For the last few years, we’ve supported a vital tree-planting project organised and run by our remarkable Pukka partner, Mr Shastry. Each year, his team plant 108 sapling species of rare and endangered trees in one of the world’s greatest biodiversity hotspots, the Western Ghats. Their efforts are helping to conserve a priceless pocket where some of India’s most important wildlife lives.

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28th mai 2014

Understanding the dosha

According to Ayurveda, doshas are the energy patterns that flow around our bodies, governing our thinking and behaviour. There are three primary doshas – vata, pitta and kapha – and we are all born with all three of them. But it’s the dominance of one or two of these doshas that defines who we are. To enjoy a balanced mind, body and spirit, so the thinking goes, our unique dosha constitution needs to be in a state of equilibrium. When it isn’t, we fall ill.

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28th mai 2014

Here's to a beautiful FairWild world

Plants are the source of all life providing food, clothes and shelter for the whole world but with so many herbal species growing in threatened ecosystems we need to find a way for them to be protected for future generations to use. FairWild is one of the ways we’re helping to ensure they are.

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28th mai 2014

Conserving the herbs we love

Without plants, life on this planet would not be possible. Yet, many valuable plants are under threat due to loss of habitat and the growing demand for natural products. We’ve always believed passionately in conserving plant species and habitats; it’s the reason we partnered up with respected organisations such as FairWild and the Soil Association, and it’s the reason we’re supporting a number of plant conservation projects across the world.

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