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Why you should buy organic skincare and how to avoid the bogus brands

Why should we try to buy organic when it comes to skincare and how can we avoid those bogus brands who imply their products have organic ingredients but don’t? Lauren Bartley, Business Development Manager Health and Beauty from the the Soil Association, explores.

Our skin is our body's largest organ and much of what we put on it is likely to be absorbed into our bloodstream. Non-organic health and beauty products on the market have been known to contain toxic ingredients and non-biodegradable chemicals which may have a negative impact on human health - so it’s no surprise that beauty brands are choosing to go organic, providing us with an alternative.

However unlike food, there is currently no legal standard in place for organic beauty meaning products can be labelled as 'natural' or 'organic’ and actually contain little to no organic/natural ingredients.

At the Soil Association, we believe that finding a genuine organic or natural product should be easy and that’s why our symbol exists. Organic certification is the only way you can be sure of the quality and integrity of the growing number of products available in shops and online. That being said, the market is shifting. It’s not just about the products we’re putting on our skin anymore, it’s also how we’re feeding our skin with the everyday foods we’re eating that can contribute to skin health. From the anti-inflammatory properties in basil leaves supposedly helping acne to dark chocolate being an antioxidant which can hydrate the skin and apparently improve your circulation? The crossover between food and beauty is on the rise and something we all want to learn more about.

Eat yourself beautiful

Jolene Hart, CHC, AADP health coach and author of internationally popular book Eat Pretty and the forthcoming book Eat Pretty Every Day knows all about this crossover between food and beauty.

‘For a long time, I believed that flawless skin could only be reliably achieved by covering up with makeup. I developed this perspective over many years, while working as a beauty editor and dealing with persistent skin issues. The truckloads of products that I tested never seemed to solve my cystic acne and eczema the way I hoped they would, and the way they often promised. Some of us are just born with great skin, I reasoned, while others of us who are less naturally gifted in glow have to learn to create it with the right products.

But when I followed that way of thinking, the results always fell short. Even when my blemishes were hidden under layers of concealer, I never felt as beautiful as I hoped. Until I recognized that outer beauty is actually an inside job. I learned that the food we eat is broken down into the raw materials that are used to repair, protect, detox and nourish our bodies, and that these foods actually become part of us, molecule by molecule.

I discovered that everybody is different, so someone else’s idea of a healthy meal might not be the best fit for me. Suddenly my choice of foundation and face cream paled in significance to my choice of breakfast. I started to view every bite as an opportunity to do something nourishing for my body and, in turn, my beauty. The transformation was powerful—not only in my skin, but in my energy, my moods, my weight, and my self-confidence. I adopted the perspective that beauty is not a gift bestowed at birth, rather, the cumulative result of the seemingly insignificant choices we make every day around nutrition, self-care, and mindset. Your beauty wants to thrive, so listen closely to your body and view your skin as a barometer of your inner health. Feed your body the best fuel you can, and experience the empowering shift in the way you look and feel. That’s the foundation for beauty, and every other aspect of your beauty routine.’

Look for the logo this Organic Beauty week, 19th-25th September.


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